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JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico and at the Company’s flagship store, JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves.

JCP is making great strides in creating a compelling digital vision, brand strategy and value proposition for its customers through its new executive leadership team. Learn more about their story as it evolves...

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Strategic initiatives


Lifestyle apparel for women, men, and children exclusively designed for JCPenney


A ready to wear collection with the private brand label introduced on January 13, 2022 for the whole family and includes gifts and accessories as well as home products. 

A new lifestyle collection (resurrecting the brand name of former retailer) for men, women, and kids was introduced on December 13, 2021

Technology initiatives


Deploying smart predictive AI - with Metrical

40% spike in new cart creation

18% dip in cart abandonment

10% boost in revenue


Omnichannel strategy with Doordash.

Buy online pick up in store (BOPIS)

Curbside pick up

Same day delivery

Executive Leadership Team

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