What do you think it takes to deeply understand customers?

To dive deep, you must be curious and willing to ask questions. You also need to be able to listen and learn from all kinds of people, whether they’re your peers or managers, employees or customers.

The ability to find the root cause is also critical — no matter what the problem is that needs solving. It’s important not only to do this quickly but also effectively so you don’t waste time trying out solutions that won’t help you reach your end goal.

There are many ways to understand a business deeply.

1. Being a customer and looking at your product from their point of view

2. Understanding how your product works internally and how it helps the customers

3. Understanding the strategy and how you fit into it

4. Learning about your competition and seeing how they work

5. Learning about other products in your industry (and outside) to see what they're doing right/wrong

What do you think it takes to deeply understand customers?

To dive deep, you must be curious and willing to ask questions. You also need to be able to listen and learn from all kinds of people, whether they’re your peers or managers, employees or customers.