We are looking for a Head, Marketing & Brand

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Cheerful Business Meeting

AboutYOU

As the Head - Marketing & Brand, you will be responsible for

 

  • Developing brand messaging and positioning for the consumer marketplace and creating compelling content for theboardiQ brand value proposition

  • Building an online community to drive brand positioning and messaging on social media platforms

  • Assisting in research of the competitive landscape and client requirements

  • Running analytics and proficient at using modern digital SEO and SEM tools and other website analytics tools.

  • Assisting in digital marketing campaigns; create communication collaterals / videos / brochures personalized and curated by audience type

  • Assisting in organizing, planning and execution of networking events.

  • Performing qualitative research to identify consumer needs and preferences

  • Maintaining tracking report of portfolio performance, voice-of-consumer and customer care

  • Ownership of Marketing and Brand Spends translating to revenue, sales, customers

  • Building and measuring a fully automated lead generation program for inbound lead activity, and analyze ROI

 

Preferred Skills and Experience

  • Proven track record in Marketing, Digital Marketing, Brand Management, Advertising, Communications,

  • Experience working with marketing automation tools, CRM tools and driving data insights

  • Experienced in data analysis to pull the insights needed to analyze, grow and lead digital strategy

  • Bay Area Preferred (Remote location allowed)

  • Based out of the US 

Our Vision is to "create a world where differences are valued, by inspiring inclusivity in all aspects of People and Business."

Our Mission is to "enable the creation of Inclusive Boards"

 

Our Platform will help Public and Private Boards be compliant with gender and inclusion representation legislation, by removing unconscious and algorithmic bias in the accurate search, discovery, match, selection and onboarding of executives and enabling better business performance with intelligent actionable insights.

 

The role provides an opportunity to be a member of the original start-up team that will help shape, develop, design and launch the next generation AI/ML enabled Board Exchange Platform

 

In this role, you will have ownership of Digital Marketing, Performance Marketing, SEO, SEM, Customer Acquisition and Branding. Your contribution will help develop, maintain and expand theboardiQ platform in creating a differentiated and sticky brand and customer experience.